Bulletin of the IDF N° 037/1968 - General report on the IDF Seminar held in Vienna (Austria), in April 1967, on 'Sales Promotion for Milk and Milk Products'
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Document info
| pages | 183 |
|---|---|
| published date | 01 January 1968 |
| reference | Bulletin of the IDF N°037/1968 |
Publication description
Various authors
The full text of papers and of the discussions on the following aspects are given: fundamentals of market research as related to promotion - prospects for butter - milk and milk products in the diet - educational programmes - the need for adequate promotional funds.
Withdrawn because the publication is not available.
