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Bulletin of the IDF N° 503/2020: Global Marketing Trends, Understanding changes in dairy consumption around the world

Built on the in-depth knowledge of IDF Experts worldwide, this report provides benchmarking data and key learnings from across the sector on what is driving consumer decision-making.  

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Document info

pages 132
published date 26 February 2020
reference Bulletin of the IDF No. 503/2020

Publication description

Based on responses received to a global survey, this IDF Bulletin shares key challenges currently faced by marketers within the dairy sector and anticipated future trends. The second edition updates the version previously published in 2017.

Keywords: dairy products, consumption trends, food trends, dairy, milk, butter, cheese, cream, yoghurt, ice cream, consumption, demand, consumption habits, consumer expectations, economics, demographics, health, diet, reputation.

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