Bulletin of the IDF 535/2025: IDF Global Marketing Trends Report

Publication description

The primary goal of this fifth edition of the IDF Global Marketing Trends study is to examine the specific impact of the unique context during the 2018-2023 period, characterized by the Covid-19 pandemic, political and economic crises, and climate change. Understanding the changes in dairy market trends requires identifying the main drivers of dairy consumption in various countries around the world.

Cite this content as:

International Dairy Federation. (2025). IDF Global Marketing Trends Report (Bulletin of the IDF N° 535/2025). https://doi.org/10.56169/DYUK5825